Our Knowledge Publishing
Marketing regionalisation and consumer perception
Product Code:
9786208211110
ISBN13:
9786208211110
Condition:
New
$44.13
Marketing regionalisation and consumer perception
$44.13
This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and acting locally is manifested here in product, price, promotion, packaging and media marketing actions, allowing the reader to understand marketing regionalisation and whether the strategies used have been successful.
| Author: Brenda Sales Meireles de Lemos |
| Publisher: Our Knowledge Publishing |
| Publication Date: Oct 21, 2024 |
| Number of Pages: 56 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6208211115 |
| ISBN-13: 9786208211110 |
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