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LAP Lambert Academic Publishing
51 Ps MARKETING
Product Code:
9786208223762
ISBN13:
9786208223762
Condition:
New
$47.80
51 Ps MARKETING
$47.80
The 4 Ps of the marketing mix remain relevant for effective marketing today. However, with rapid digitalization, a more holistic approach has emerged: the 4 Es. Addressing challenges such as siloed data and outdated systems is crucial to this shift. With advancements in marketing technology, the rise of IoT, and the explosion of social media, various marketing mix frameworks have evolved-shifting the focus from seller-centric to customer-centric strategies. The days when marketers made all the decisions are long gone. Welcome to the new era of marketing!
| Author: Mojtaba Givee |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Oct 18, 2024 |
| Number of Pages: 56 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6208223768 |
| ISBN-13: 9786208223762 |
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