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LAP Lambert Academic Publishing
Consumer Behaviour Dimensions
Product Code:
9786208224080
ISBN13:
9786208224080
Condition:
New
$66.00
$65.28
Sale 1%
Consumer Behaviour Dimensions
$66.00
$65.28
Sale 1%
This book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture, and global markets. Through a critical review of preceding literature and insightful analysis, the book expands on established dimensions of consumer behavior, providing practical implications for researchers, marketers, and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.
| Author: Derrick Nukunu Akude |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Oct 18, 2024 |
| Number of Pages: 92 pages |
| Binding: Paperback or Softback |
| ISBN-10: 620822408X |
| ISBN-13: 9786208224080 |
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