The Future of Green Marketing

The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental responsibility into their brand identity to enhance competitiveness, customer loyalty, and long-term profitability. It examines key themes such as green product innovation, ethical branding, corporate social responsibility, and the role of digital platforms in promoting sustainable practices. With a focus on case studies, actionable strategies, and the growing consumer demand for eco-friendly solutions, the book provides a roadmap for businesses aiming to lead in the green economy.

Author: Derrick Nukunu Akude

Publisher: LAP Lambert Academic Publishing

Publication Date: Oct 21, 2024

Number of Pages: 124 pages

Binding: Paperback or Softback

ISBN-10: 6208224330

ISBN-13: 9786208224332