Discovery Publishing House Pvt Ltd
Women in Family Decision Making
Product Code:
9788183567473
ISBN13:
9788183567473
Condition:
New
$108.99
$104.80
Sale 4%
Women in Family Decision Making
$108.99
$104.80
Sale 4%
Consumer's attitude towards spending, saving and choosing the brands and stores and the purchase of products have been moulded by the family environment they grow up in. Thus marketers need to understand the nature of the family's influence on its members and the way in which purchase decisions are made by members so that they can effectively program their marketing mix.
| Author: Edwin Gnanadhas |
| Publisher: Discovery Publishing House Pvt Ltd |
| Publication Date: Apr 01, 2016 |
| Number of Pages: 202 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 8183567479 |
| ISBN-13: 9788183567473 |
Related Products
Sale 16%
Morgan James Publishing
Family Matters: Making the Right Financial Decision for Your Filipino Family
$14.95
$12.60
Sale 1%
LAP Lambert Academic Publishing
Birthing Process: Women's Decision-Making Regarding the Place of Birth
$49.64