Gullybaba Publishing House Pvt Limited
MS-68 Management of Marketing Communication and Advertising
$14.75
Gullybaba Publishing House Pvt Ltd
MS-06 Marketing for Managers
Product Code:
9788189086701
ISBN13:
9788189086701
Condition:
New
$24.23
MS-06 Marketing for Managers
$24.23
MS-06 Marketing for Managers Block 1 - Marketing and its Applications Introduction to Marketing Marketing in Developing Economy Marketing of Services Block 2 - Marketing Planning and Organisation Planning Marketing Mix Marketing Segmentation Marketing Organization Marketing Research and its Application Block 3 - Understanding Consumers Deteminants of Consumer Behaviour Models of Consumer Behaviour Indian Consumer Environment Block 4 - Product Management Product Decisions and Strategies Product Life Cycle and New Product Development Branding and Packaging Decisions Block 5 - Pricing and Promotion Strategy Pricing Policies and Practices Marketing Communications Advertising and Publicity Personal Selling and Sales Promotion Block 6 - Distribution and Public Policy Sales Forecasting Distribution Strategies Managing Sales Personnel Marketing and Public Policy Cyber Marketing Total-35, Solved-15, Unsolved-20 June (2003-2019) December (2002-2019)
| Author: Sanjay Kumar Pathak |
| Publisher: Gullybaba Publishing House Pvt Ltd |
| Publication Date: Dec 03, 2001 |
| Number of Pages: 390 pages |
| Binding: Paperback or Softback |
| ISBN-10: 8189086707 |
| ISBN-13: 9788189086701 |
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