Navigating the Marketing Management

Navigating the Marketing Management is a comprehensive guide that covers the essential principles and strategies of marketing. Ideal for students and professionals, it explores key topics like market segmentation, product decisions, pricing, distribution, and promotion strategies. The book also delves into emerging trends such as digital and global marketing, offering practical insights for staying competitive in today's dynamic business environment. It's a valuable resource for anyone seeking to deepen their understanding of marketing management.

Author: Andleeb Kamal

Publisher: Ink Freedom Publication

Publication Date: Aug 27, 2024

Number of Pages: NA pages

Language: English

Binding: Paperback

ISBN-10: 8197893381

ISBN-13: 9788197893384