Comida Fantástica / Fantastic Food

Cuando hacemos la compra, los envases de los productos condicionan nuestras decisiones sobre qu? llevamos y qu? no. Esos envases, adem?s de proteger los alimentos, ejercen de portavoces: est?n llenos de textos e im?genes que nos cuentan c?mo es lo que hay dentro. Sin embargo, ese relato no siempre se corresponde fielmente con la realidad. La versi?n exterior suele ser mejor que el producto real y, muchas veces, llega a ser pura fantas?a.

En este libro, Laura Caorsi, periodista especializada en alimentaci?n y salud, analiza y nos explica la diferencia entre la fantas?a que compramos y la realidad que consumimos. Tambi?n nos muestra cu?les son las estrategias de seducci?n que utilizan los envases y nos ofrece herramientas para no naufragar en el colorido mar de las etiquetas, las promesas y la publicidad.

ENGLISH DESCRIPTION

Misreading the labels in food packaging can be hazardous to your health.

Learn how to buy well in order to eat better.

Packaged foods are taking up more and more space in supermarkets and in everyday life.

When we buy groceries, containers condition our choices over what we take and what we don't. These containers, besides protecting foods, act as representatives, filled with text and images, telling us the story of what is inside. However, this tale does not always match reality. The exterior version is usually better than the real product, and sometimes pure fantasy.

In this book, journalist specialized in food and health Laura Caorsi analyses and explains the differences between the fantasy we buy and the reality we eat. She also reveals which seduction strategies are used on packaging, giving us tools to keep afloat in the colorful sea of labels, promises, and publicity.