Discovery Publishing House Pvt Ltd
Effectiveness of Advertisement
Product Code:
9789350562574
ISBN13:
9789350562574
Condition:
New
$117.99
$113.08
Sale 4%
Effectiveness of Advertisement
$117.99
$113.08
Sale 4%
This book provides a visual treat to the reader to analyse the Effectiveness of Advertisements in terms of Recall value and Remembering the contents. It will help the media people, advertisers and advertising agencies to have a control over wilful advertisements. It gives a guidelines for the Opinion leaders and Youth can file a complaint against any misleading advertisements to Advertising Standard Council of India (ASCI).
| Author: C. M. Arul Janatius |
| Publisher: Discovery Publishing House Pvt Ltd |
| Publication Date: 41365 |
| Number of Pages: 240 pages |
| Binding: Study Aids |
| ISBN-10: 935056257X |
| ISBN-13: 9789350562574 |
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