Discovery Publishing House Pvt Ltd
Marketing Strategy of Life Insurance Companies
Product Code:
9789350562819
ISBN13:
9789350562819
Condition:
New
$110.99
Marketing Strategy of Life Insurance Companies
$110.99
The Life Insurance sector which is a booming sector in India has become a very attractive destination for global insurance players. The winds of liberalization and privatization have brought about dynamic and phenomenal changes in the insurance sector. Increased dynamism in the external environment in the form of competition has made it imperative to bring about transformation in the life insurance market. The tremendous growth recorded by India in this sector has been driven by liberalization, with the players both public and private enhancing product awareness and promoting consumer information.
| Author: S. Lilly Rosari |
| Publisher: Discovery Publishing House Pvt Ltd |
| Publication Date: Apr 01, 2013 |
| Number of Pages: 210 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 9350562812 |
| ISBN-13: 9789350562819 |
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