Decoding Luxe

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

Author: Mahul Brahma

Publisher: Srishti Publishers

Publication Date: Jul 09, 1905

Number of Pages: 146 pages

Binding: Paperback or Softback

ISBN-10: 9382665986

ISBN-13: 9789382665984