Sale 14%
Cinnamonteal Publishing
Marketing Unplugged - Spotting the Elephants in the Room
Product Code:
9789385523502
ISBN13:
9789385523502
Condition:
New
$15.43
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
| Author: Suman Srivastava |
| Publisher: Cinnamonteal Publishing |
| Publication Date: Apr 06, 2016 |
| Number of Pages: 256 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 9385523503 |
| ISBN-13: 9789385523502 |
Marketing Unplugged - Spotting the Elephants in the Room
$15.43
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.
| Author: Suman Srivastava |
| Publisher: Cinnamonteal Publishing |
| Publication Date: Apr 06, 2016 |
| Number of Pages: 256 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 9385523503 |
| ISBN-13: 9789385523502 |
