Sponge: Leadership Lessons I Learnt From My Clients

About the Book A BOOK ABOUT HOW WE CAN LEARN FROM OUR ENCOUNTERS WITH CUSTOMERS AND CLIENTS, AND ACCELERATE OUR SUCCESS IN BUSINESS AND CAREER Veteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge? This book is an attempt to walk us through some of those dialogues?oth the illuminating and the difficult aspects of them?o help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ?ponge Process? which emphasises listening, is a radical new way of engaging with clients and customers.

Author: Ambi Parameswaran

Publisher: Westland

Publication Date: Mar 01, 2024

Number of Pages: 145 pages

Language: English

Binding: Paperback

ISBN-10: 9395073713

ISBN-13: 9789395073714