Intechopen
Strategies for Tourism Industry: Micro and Macro Perspectives
Product Code:
9789535105664
ISBN13:
9789535105664
Condition:
New
$179.00
$158.90
Sale 11%
Strategies for Tourism Industry: Micro and Macro Perspectives
$179.00
$158.90
Sale 11%
Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.
| Author: Murat Kasimoglu |
| Publisher: Intechopen |
| Publication Date: 41019 |
| Number of Pages: 408 pages |
| Binding: Business & Economics |
| ISBN-10: 9535105663 |
| ISBN-13: 9789535105664 |
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