Routledge, Taylor & Francis Group
Responsible Leadership in Corporate Governance : An Integrative Approach
$60.77
Springer
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach
Product Code:
9789811044687
ISBN13:
9789811044687
Condition:
New
$60.77
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
| Author: Wei Feng |
| Publisher: Springer |
| Publication Date: Jun 21, 2017 |
| Number of Pages: 152 pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 9811044686 |
| ISBN-13: 9789811044687 |
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach
$60.77
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
| Author: Wei Feng |
| Publisher: Springer |
| Publication Date: Jun 21, 2017 |
| Number of Pages: 152 pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 9811044686 |
| ISBN-13: 9789811044687 |
Related Products
Palgrave Macmillan
Discursive Mediation in Translation : Living History and its Chinese Translations
$127.25
Bloomsbury Publishing
Constructing Brexit Britain : A Corpus-Assisted Approach to National Identity Discourse
$152.26