Springer
Affective Governmentality : Neoliberal Education Advertisements in Singapore
Product Code:
9789811378065
ISBN13:
9789811378065
Condition:
New
$60.77
This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society.
| Author: Andrew Joseph Pereira |
| Publisher: Springer |
| Publication Date: Jul 11, 2019 |
| Number of Pages: 129 pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 9811378061 |
| ISBN-13: 9789811378065 |
Affective Governmentality : Neoliberal Education Advertisements in Singapore
$60.77
This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society.
| Author: Andrew Joseph Pereira |
| Publisher: Springer |
| Publication Date: Jul 11, 2019 |
| Number of Pages: 129 pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 9811378061 |
| ISBN-13: 9789811378065 |
Related Products
World Scientific Publishing Company
Private Education in Singapore : Contemporary Issues and Challenges
$101.69
