Palgrave Macmillan
Dealing with Socially Responsible Consumers : Studies in Marketing
Product Code:
9789811944567
ISBN13:
9789811944567
Condition:
New
$106.80
Dealing with Socially Responsible Consumers : Studies in Marketing
$106.80
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
| Author: Jishnu Bhattacharyya |
| Publisher: Palgrave Macmillan |
| Publication Date: Jan 02, 2023 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 9811944563 |
| ISBN-13: 9789811944567 |
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