Time-Aware Conversion Prediction for E-Commerce

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Author: Wendi Ji, Xiaoling Wang, Aoying Zhou

Publisher: World Scientific Publishing Company

Publication Date: Mar 08, 2018

Number of Pages: 136 pages

Language: English

Binding: Hardcover

ISBN-10: 9813224703

ISBN-13: 9789813224704