Createspace Independent Publishing Platform
Getting Started in Transmedia Storytelling: A Practical Guide for Beginners
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Palgrave Macmillan
Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice
Product Code:
9789819940004
ISBN13:
9789819940004
Condition:
New
$43.66
Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice
$43.66
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
| Author: Karen E. Sutherland |
| Publisher: Palgrave MacMillan |
| Publication Date: 45204 |
| Number of Pages: 281 pages |
| Binding: Business & Economics |
| ISBN-10: 9819940001 |
| ISBN-13: 9789819940004 |
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