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Palgrave Macmillan

Small and Medium-sized Enterprises, and Business Uncertainty : Just Surviving or Thriving?

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Product Code: 9789819948437
ISBN13: 9789819948437
Condition: New
$178.39

Small and Medium-sized Enterprises, and Business Uncertainty : Just Surviving or Thriving?

$178.39
 
Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.


Author: Sujana Adapa, Tui McKeown, Miria Lazaris, Tanya Jurado
Publisher: Palgrave Macmillan
Publication Date: Nov 29, 2023
Number of Pages: NA pages
Language: English
Binding: Hardcover
ISBN-10: 9819948436
ISBN-13: 9789819948437
 

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