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Palgrave Macmillan

Health Without Bodies : Health Claims and Scientific Evidence on the European Market

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Product Code: 9789819949496
ISBN13: 9789819949496
Condition: New
$127.25
Health Without Bodies invites readers on an ethnographic exploration of the boundary between food and medicine. Food-related health claims are governed in the EU as voluntary statements on food labels to help consumers make ?informed choices?. This poses an interesting problem: when claims refer to health, one can no longer ignore that consumers have bodies. Asking how these claims have become possible as a new kind of truth-statement on the market, this book reveals the contours of a fundamental tension between what is expected from consumers in a liberal market economy, and how food and the body come to trouble those expectations. In doing so, it illuminates why the difference between food and medicine is such a sensitive issue, and why seemingly trivial health claims have been subject to so much debate and political control.


Author: Kim Hendrickx
Publisher: Palgrave Macmillan
Publication Date: Nov 23, 2023
Number of Pages: NA pages
Language: English
Binding: Hardcover
ISBN-10: 9819949491
ISBN-13: 9789819949496

Health Without Bodies : Health Claims and Scientific Evidence on the European Market

$127.25
 
Health Without Bodies invites readers on an ethnographic exploration of the boundary between food and medicine. Food-related health claims are governed in the EU as voluntary statements on food labels to help consumers make ?informed choices?. This poses an interesting problem: when claims refer to health, one can no longer ignore that consumers have bodies. Asking how these claims have become possible as a new kind of truth-statement on the market, this book reveals the contours of a fundamental tension between what is expected from consumers in a liberal market economy, and how food and the body come to trouble those expectations. In doing so, it illuminates why the difference between food and medicine is such a sensitive issue, and why seemingly trivial health claims have been subject to so much debate and political control.


Author: Kim Hendrickx
Publisher: Palgrave Macmillan
Publication Date: Nov 23, 2023
Number of Pages: NA pages
Language: English
Binding: Hardcover
ISBN-10: 9819949491
ISBN-13: 9789819949496
 

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