Palgrave Macmillan
Health Without Bodies : Health Claims and Scientific Evidence on the European Market
Product Code:
9789819949496
ISBN13:
9789819949496
Condition:
New
$127.25
Health Without Bodies invites readers on an ethnographic exploration of the boundary between food and medicine. Food-related health claims are governed in the EU as voluntary statements on food labels to help consumers make ?informed choices?. This poses an interesting problem: when claims refer to health, one can no longer ignore that consumers have bodies. Asking how these claims have become possible as a new kind of truth-statement on the market, this book reveals the contours of a fundamental tension between what is expected from consumers in a liberal market economy, and how food and the body come to trouble those expectations. In doing so, it illuminates why the difference between food and medicine is such a sensitive issue, and why seemingly trivial health claims have been subject to so much debate and political control.
Author: Kim Hendrickx |
Publisher: Palgrave Macmillan |
Publication Date: Nov 23, 2023 |
Number of Pages: NA pages |
Language: English |
Binding: Hardcover |
ISBN-10: 9819949491 |
ISBN-13: 9789819949496 |
Health Without Bodies : Health Claims and Scientific Evidence on the European Market
$127.25
Health Without Bodies invites readers on an ethnographic exploration of the boundary between food and medicine. Food-related health claims are governed in the EU as voluntary statements on food labels to help consumers make ?informed choices?. This poses an interesting problem: when claims refer to health, one can no longer ignore that consumers have bodies. Asking how these claims have become possible as a new kind of truth-statement on the market, this book reveals the contours of a fundamental tension between what is expected from consumers in a liberal market economy, and how food and the body come to trouble those expectations. In doing so, it illuminates why the difference between food and medicine is such a sensitive issue, and why seemingly trivial health claims have been subject to so much debate and political control.
Author: Kim Hendrickx |
Publisher: Palgrave Macmillan |
Publication Date: Nov 23, 2023 |
Number of Pages: NA pages |
Language: English |
Binding: Hardcover |
ISBN-10: 9819949491 |
ISBN-13: 9789819949496 |