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Eliva Press

A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

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Product Code: 9789999319249
ISBN13: 9789999319249
Condition: New
$42.50
$40.75
Sale 4%

A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

$42.50
$40.75
Sale 4%
 

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.




Author: Muthamma B. U.
Publisher: Eliva Press
Publication Date: Jun 21, 2024
Number of Pages: 46 pages
Binding: Paperback or Softback
ISBN-10: 9999319246
ISBN-13: 9789999319249
 

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