Public Relations: Principles & Practices

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other." - PRSA

PR is a profession that requires unquestionable skills, knowledge and determination on the part of those who choose to work in the industry.

Public Relations: Principles and Practices, a guide for students and practitioners of public relations, gives you everything you need to be a better PR person.