Do It 4 The Culture

Everybody wants to be a winner. The goal of this

book is to help leaders build a championship culture

through conversations, activity prompts, and mind

exercises. If these strategies are followed and implemented,

it will raise the mental capacity, mental fortitude, and

preparation of any group or individual for the intense

journey to success. As I prepared to write, I realized that this

mentality can be applied in sports, business, or any form of

leadership. Being a champion at every level of sports (high

school, college, and professional) as both a player and a

coach, has given me insight into what it takes to build a

championship culture for long-term success. I felt it was

necessary to share what I learned with others as a roadmap

to the ultimate goal: SUCCESS.

The title of this book is: Do It 4 the Culture. What is

Culture? Culture is the foundation of any success or failure.

It is the written and unwritten rules that we abide by that

take us down the path to our goal. It's the way we do things

that send messages and sets the bar for expected behavior.

Culture includes our habits and directs our energy and

emotion toward our goals. Culture is the embodiment of the

group where everyone takes ownership of the outcome

before the journey begins. It is what cultivates talent or

hinders it. We are all simply the product of the culture that

we establish and accept.