Digital Rhetoric: The Role of Social Media in Shaping Public Discourse

In an age where a single tweet can ignite global conversations, Digital Rhetoric delves into the transformative power of social media in shaping public opinion and driving societal change. Vivienne S. Luxe masterfully explores how platforms like Twitter, TikTok, Instagram, and Facebook have become modern arenas for public discourse, where rhetoric thrives in new and unprecedented forms.

This insightful book examines how digital platforms amplify voices, foster movements, and even manipulate perceptions. From the role of hashtags in grassroots activism to the ethical dilemmas of algorithm-driven echo chambers, Luze offers a compelling narrative that unpacks the dual-edged nature of social media as both a tool for empowerment and a source of division.

Key features include:

• Case studies on viral campaigns and their real-world impact.
• An exploration of how memes, short videos, and digital storytelling shape contemporary rhetoric.
• Insights into the challenges of misinformation and the responsibility of tech giants in managing discourse.

Digital Rhetoric is a must-read for anyone seeking to understand the complexities of communication in the digital era. Whether you're a student of media studies, a social media strategist, or a curious observer of the digital age, this book offers a thought-provoking look at the evolving landscape of public discourse.