Music: The Value Chain: Practical guide to the music industry

The music industry is made up of the artist, the manager, the producer...but there are also more than 70 other professions that gravitate around it and that are just as - if not more - lucrative than the best-known professions. At the base, there is the creation of the work; where are all those who write song lyrics, compose melodies or their professional partners who work to develop and exploit these works. This commercial exploitation can take place through the direct sale of texts and/ or scores (which is no longer as common as it was in the 20th century), but also either by staging the work or by making a record of it (recording). Whether you opt for one or the other of the many ways, the aim is to sell your music, distribute your product. To do this, the public must be informed of the existence of the product (Communication) and encouraged to consume it (Marketing), while defining how, beyond the sound, the project will be presented visually (Image). From start to finish, the project needs to be supervised structurally, administratively, legally and even prospectively (what we would call Career Development). Training is also an important factor at all levels of the value chain

Author: Othniel Mombel

Publisher: Independently Published

Publication Date: Oct 31, 2024

Number of Pages: 46 pages

Binding: Paperback or Softback

ISBN-10: NA

ISBN-13: 9798323533404