The PATH to Strategic Impact: What Great Leaders Understand about Strategy Communication (and Others Don't)

Unlock the full potential of your strategy!

You've got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening?

Case studies from some of the world's most successful organizations illustrate how to communicate your strategy for maximum impact. The four PATH principles-Plain and Simple, Actionable, Transformative, and Heartfelt-will help you:

• Dramatically boost the effectiveness of your strategy, speeding up time to market for products that customers will love
• Shift from reacting under pressure to proactively setting the pace, confidently leading the way
• Make bold moves that elevate your brand's prestige and leapfrog the competition, potentially redefining industry standards
• Cultivate a workforce of intuitive strategic thinkers, aligned with your vision and ready to innovate at every turn
• Foster deep organizational commitment, building a united, driven team that embraces your strategy wholeheartedly and is eager to advance your vision

This book is the missing link between strategy and execution. It's your guide to finding better words so you can make your big ideas actually happen and turn ambition into true progress.

Dr. Michael Gerharz leverages his extensive experience in global leadership consultancy to deliver this essential read. He's the author of The Aha-Effect, the Leaders Light the Path Manifesto, and The Art of Communicating blog where leaders from around the world access daily thoughts that help them find the right words to make a bigger impact.

With a foreword by Alex M H Smith, author of the international bestseller "No Bullsh*t Strategy".