Campaign Mastery: Essential Planning Manual for Political Success - Large Print

A political campaign can be an exhilarating experience. A lot will happen between now and Election Day, and with some foresight and planning, you can be prepared for all the twists and turns, and in many cases, control the situation. This guide is designed to help you anticipate what will happen and be better prepared.

While the current political landscape is an important factor in any campaign, in many cases, the most crucial element - the difference between winning and losing - is what happens inside the campaign.

Although every campaign is unique, some basic principles can be applied to any election campaign. Our guide will help you apply these basic principles to your campaign.

The basics of any election campaign are deceptively simple. All campaigns must repeatedly communicate a persuasive message to the voting public. This is "the golden rule" of politics. A political campaign is a communication process - find the right message, target that message to the right group of voters, and repeat that message again and again.

Unfortunately, the planning process is much more complex than following one rule. There is much more that goes into the process. Our guide is designed to take the campaign through a step-by-step process to develop a written campaign plan.

J & Washington are political innovators committed to solving the critical issues facing our community. We believe that politics can be a force for good, and we are dedicated to using our knowledge, skills, and expertise to make a difference.

We're not reinventing the wheel, we're rewriting the rules. We're changing the way campaigns are won by applying behavioral science, project management, innovative data analysis, and targeted field operations to ensure your victory. We're meeting the need for a better campaign strategy and winning experience that will get you to the finish line.