New Habits, New You

Did you know that every day up to 40% of your behaviors don't result from decisions you've made to do them? They're habits.

Habits are behaviors that you can perform automatically. They are associated with an older and more primitive part of the brain than where conscious thought resides. Habits are when you're running on "autopilot".

Recent technological advances have enabled neuroscientists to witness new neurons and neural connections being created when a habit is created. This allowed them to develop a "brain hack" to engage this process: a simple, repeatable formula that can be used to create any habit you want.

For most people, habits "just happen" to them. In addition, advertisers, corporations, and the government have been using this technique for years to manipulate you - sometimes for good, and sometimes for ill.

It's time to take back your power.

Author Paul Goddin's ability to make complex topics accessible is on display in New Habits, New You. It is a slim volume that packs a heavier punch than you'd expect. Goddin explains the science of habit formation and its brain hack in clear and compelling prose, then guides readers in applying the method to create what may be the most transformative habit of all.

Are you ready to meet the new you?