Mastering Dealership Appointments: Essential Car Sales Training for BDC and Internet Sales Teams

Mastering Dealership Appointments: Essential Car Sales Training for BDC and Internet Sales Teams

Unlock the art of effective appointment setting with this powerful guide designed for BDC and sales professionals dedicated to results. Chris Cunningham shares proven techniques for turning inbound calls and online leads into showroom visits.

Learn to:

• Apply expert scripts and cadences with confidence
• Overcome objections and create urgency
• Engage leads with optimized follow-up strategies
• Track success with key performance metrics

With over 25 years of experience in sales leadership and training across diverse industries, Chris Cunningham founded SalesLeader by IntelaTek, the first Dealer Sales Management software system designed to help car dealerships increase sales, increase gross profit, and improve CSI. In this book, he shares proven strategies to help dealerships lower advertising costs by converting more leads into sales.