Investment Worthy Startup: ...building business ventures investors want to fund!

This is a book that helps startup founders and their investors have a conversation about how best to build a successful startup. What this book will hopefully do is give you as startup founders the framework to manage this process. It focuses on your startup journey, from start to - well.. does it have an end?

A startup vision can be brought to life using the POEM Framework. This acronym stands for Proposition, Organisation, Economics and Milestones. In this book, I share how you use the POEM Framework to successfully build a startup business venture.

First things first, the book defines what a startup is and what it's not with innovation at the heart of everything a startup is and the genesis of its definition. Startups are innovative commercial ventures built for rapid and even explosive growth. This means they are continuously in need of capital which makes their funding profile different to that of small and medium-sized business enterprises (SMEs) even though they typically start as one.

That's where the POEM Framework comes in. It enables you as a startup founder to see what is needed from when you start building your Minimum Viable Product (MVP) to many years down the line at Series A while working to meet your startups immediate-term needs as you go along managing the risk of delivery of your promise to your customers in the market.

Over the years my family and friends always said to me; 'you have a really simple way of explaining these things so why not put it into a book'. So while there are quite a number of extremely useful books out there on and about startups, some of which I have learnt a tremendous lot from, one thing I think some could change, is making the language simpler.

Just because you have an amazing idea that could become a great startup does not mean that you're au fait with all the technical terms used in the fast-growing startup and business investment world. I trust this book helps.