Independently Published
From Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion-Pound Industry
Product Code:
9798377180838
ISBN13:
9798377180838
Condition:
New
$15.52
From Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion-Pound Industry
$15.52
With almost every major UK supermarket now devoting shelf space to adult toys, From Sex Shops To Supermarkets chronicles the phenomenal growth of the sector, and how mainstream television, cinema, and celebrities have rushed to embrace it.
The book features many of the industry's milestone moments, including the consumer electronics giant that launched its own sex toy, the private prosecution that could have threatened the Ann Summers business model, and the great jiggle ball shortage of 2012.
It also explains how Lovehoney used clever PR to build its business and reveals the strategies behind some of its most successful campaigns. The book concludes with venture capitalists investing in leading players and merging them into 'supergroups'.
Written by a journalist who has covered the industry for the last two decades, From Sex Shops To Supermarkets is peppered with exclusive interviews and unique insights. Not only is it a valuable resource for anyone who has an interest in the sex toys sector, it tells a fascinating story that cannot be found anywhere else.
| Author: Dale Bradford |
| Publisher: Independently Published |
| Publication Date: Feb 12, 2023 |
| Number of Pages: 248 pages |
| Binding: Paperback or Softback |
| ISBN-10: NA |
| ISBN-13: 9798377180838 |
Related Products
Independently Published
Supermarket Wars: How It Started, Who's Winning, And Why: Supermarket Retail Industry
$15.78