Learn SAP CRM Marketing Configuration

Mastering SAP CRM Marketing Configuration: A Comprehensive Guide for Effective Customer Engagement

The book covers the following:

1 Introduction
Overview of SAP CRM Marketing
Role of SAP CRM Marketing in Customer Relationship Management
Benefits of SAP CRM Marketing Configuration

2 SAP CRM Marketing Fundamentals
Understanding the SAP CRM Marketing Organizational Structure
Key Components of SAP CRM Marketing
Business Partners and their Roles in SAP CRM Marketing
Marketing Master Data

3 Campaign Management
Overview of Campaign Management in SAP CRM Marketing
Configuring Campaign Types
Campaign Execution and Monitoring
Segmentation and Target Group Creation

4 Trade Promotions and Funds Management
Overview of Trade Promotions and Funds Management in SAP CRM Marketing
Configuring Trade Promotion Types
Managing Trade Promotions and Funds
Trade Promotion Planning and Evaluation

5 Marketing Analytics
Importance of Analytics and Reporting in CRM Marketing
Configuring Marketing Analytics and Reports
Analyzing Marketing Performance Using SAP CRM Marketing Reports

6 Marketing Resource Management (MRM)
Overview of MRM in SAP CRM Marketing
Configuring MRM Settings
Managing Marketing Projects, Resources, and Budgets
Collaboration and Approval Processes in MRM

7 Loyalty Management
Overview of Loyalty Management in SAP CRM Marketing
Configuring Loyalty Programs and Membership Tiers
Managing Loyalty Points, Rewards, and Redemptions
Analyzing Loyalty Program Performance

8 Integrating SAP CRM Marketing with Other SAP Modules
Integration with SAP ERP
Integration with SAP SCM
Integration with SAP HCM
Integration with SAP CRM Service

9 Best Practices and Tips for SAP CRM Marketing Configuration
Optimizing Marketing Processes
Streamlining Marketing Operations
Maintaining Efficient CRM Marketing System Performance
Planning for Scalability and Future Growth