Independently Published
Michel et Augustin: Success of a Creative and Innovative Company
Product Code:
9798564038591
ISBN13:
9798564038591
Condition:
New
$9.65
Michel et Augustin: Success of a Creative and Innovative Company
$9.65
The American have their famous Ben & Jerry's, the German have Ben & Nuts and from now on, the French have their two kooky cookies: Michel et Augustin.This French cooking-making venture is created in Paris in 2004 and 10 years later, it has become a strong brand on the French food market. On this mature market, dominated by large food-processing companies, Michel et Augustin managed to get a place through innovative products and an original way to communicate. With a value proposition non-existing on the market (playful positioning and products "homemade"), they establish a niche of loyal customers.
| Author: Mauro Tommaso de Candia |
| Publisher: Independently Published |
| Publication Date: Nov 13, 2020 |
| Number of Pages: 32 pages |
| Binding: Paperback or Softback |
| ISBN-10: NA |
| ISBN-13: 9798564038591 |
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