Sale 6%
Independently Published
Export & Expand: Turn Crisis into Opportunity
Product Code:
9798570556768
ISBN13:
9798570556768
Condition:
New
$15.14
Export & Expand: Turn Crisis into Opportunity
$15.14
Export & Expand is a practical guide to taking your business global. The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales & marketing functions. Export and Expand is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East. The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.
| Author: Rupert Sutton |
| Publisher: Independently Published |
| Publication Date: 44159 |
| Number of Pages: 310 pages |
| Binding: Business & Economics |
| ISBN-10: |
| ISBN-13: 9798570556768 |
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