The CEO Formula: How Profits, Justice, and Vengeance Make or Break Companies

The CEO Formula is the secret to dramatically improved business success has been hiding in plain sight for at least 25 years. But certain dominant - and terrible - mistakes about how to run a business have misled most entrepreneurs and business people to squander the success that they deserve.

This book sets forth a uniquely powerful way to restructure a company to create more - many times more - value for that company's Customers, Employees, and Owners. I sincerely believe that if you follow the "CEO Formula," it will create greater wealth for you and make capitalism more humane and popular. Capitalism needs all of that, especially today. And my argument is rooted in the hard facts of profit and loss, not moral assertions-though I relish the irony that hard facts show that certain moral behaviors are heavily rewarded economically.

The video below explains the core of what you should know to stop destroying the value of your business. It's only six minutes long and could have a lasting impact on your economic future. And, if you find my presentation to be intriguing and persuasive, then buy the book. I wrote it in hopes that other business people might discover the rewards of "The CEO Formula" without the struggles I endured.

About the Author:
Tom Rollins is the founder of The Teaching Company, also called The Great Courses, described by The New York Times as "a force in adult education," and by The Wall Street Journal as "the colossus in its field." He is a graduate of Georgetown University, where he was a national champion debater, and Harvard Law School, where he was an editor of The Harvard Law Review.