Success in the Stock Market: See the world through the eyes of a professional stock market investor

"Where shall I invest my money?"
"Should I buy Apple or Amazon shares?"

Answering these questions is not as straight forward as it first seems.

No matter how fantastic a company may be, at the wrong price it makes for an awful investment.

Investing is about combining quality with value and this invariably means timing your investments carefully.

But how do you spot quality and how do you quantify value?

This question and so many more will be answered in this book.

- Find out why share buy-backs are mostly bad news for investors.
- Discover how passive funds destroy the efficiency of the market.
- Learn why most investors will never achieve the quoted Return on Equity (ROE).
- Understand how data published in newspapers or on financial websites is often wrong and misleading.
- Grasp the fact that data published by the management of a company is frequently manipulated.
- Master the skill of finding under priced high value investments which will offer the best returns.

The author, with more than 25 years of finance and banking experience, will take you by the hand and show you the world through the eyes of a professional. Whether you are a complete novice or an experienced investor this book will take you to a higher level of understanding equity markets and it will provide you with a new tool-kit for evaluating investments.

With references throughout to the all-time greatest investors - including Benjamin Graham, Warren Buffett, Charlie Munger, Peter Lynch, Anthony Bolton and Joel Greenblat - you will learn from the best in the game.

You will acquire new valuation techniques and discover how to avoid the pitfalls of investing. By the end of this book you will be able to spot the winners for yourself - you will know both when and where best to invest your money.

The book also contains a bonus chapter on the stock market's best kept secret - explaining how to use equity options safely in order to boost your investment returns.