This book describes the nature and scope of the services marketing, Service Design and Service Delivery, Service & Quality Development, Integrated Services Marketing&Customer Relationship Management.this book will be useful for 2nd MBA students and PGDBM students.
| Author: G. S. Srinivas Murthy | 
| Publisher: Independently Published | 
| Publication Date: Jun 15, 2020 | 
| Number of Pages: 146 pages | 
| Binding: Paperback or Softback | 
| ISBN-10: NA | 
| ISBN-13: 9798654253354 |