Exporting Coffee to Europe

The European coffee market is the leading market for sustainability worldwide. Consumers inEurope are increasingly aware of the origin of their coffee and the industry has consistentlytried to meet market demands by adopting various sustainability standards (throughcertification schemes). The most common certification schemes for coffee are 4C, RainforestAlliance (merged with UTZ in January 2018), Fairtrade and Organic. The future of certificationis difficult to predict; sales of certified have been growing so far, but there has beenincreasing scrutiny over the impact of certification schemes and an overall growth in privatesustainability programs. This book equips you with tips on what is required to penetrate this lucrative coffee market with ease.

Author: Edward Kinyua

Publisher: Independently Published

Publication Date: Oct 01, 2020

Number of Pages: 72 pages

Binding: Paperback or Softback

ISBN-10: NA

ISBN-13: 9798695313468