Web Copywriting Fundamentals

In this book I will teach you the basic principles of proper writing for the web with the aim of immediately improving the quality of your articles, posts and content published online.

The purpose of this book is to give you a "toolbox" to keep handy when, for pleasure or work, you have to put your hands on the keyboard and write.

When you have learned the intuitive "block" structure, your articles will have a perfect internal logic, they will "write themselves" and you will save a lot of time because it will be impossible for you to go off topic.

Running out of ideas? Don't worry!

Included in the book are lots of tips and techniques for generating creative ideas from a single topic!

Also included is a lesson on SEO Copywriting that will allow you to take into account the more "technical" details to allow your article to be properly "digested" by Google!

In addition, I'll teach you the golden rules you should never forget when you're writing, how to choose the right narrative style for your audience, and how to optimize perhaps the most important element of an online text: the title.

A book dedicated to newbies (and not only) of online writing: social media managers, writers and all those who want to expand their knowledge in the field of web writing (even without previous knowledge).

TABLE OF CONTENTS

• The challenges of online writing
• SEO Copywriting
• Keywords
• The outline and the pre-writing phase
• Starting to write
• The rewriting phase
• The stated goal of your article
• Finding inspiration with SWOT analysis
• Brainstorming
• The BLOT structure
• The BLOB structure
• The BLIM structure
• The tone of voice
• The gift of synthesis
• Bulleted and numbered lists
• Punctuation and formatting
• Style issues