Event Planning: Management & Marketing For Successful Events

Event strategy is the overall plan of the event. It will include all tasks, from concept to wrap up and everything in-between. It should have a template or defined process for each step. It's a complicated beast but like anything, once it is broken down into bitesize pieces it can be much easier to digest.

This book tells you:
- event strategy and budgeting
- content planning and marketing
- recruiting and managing teams
- sponsorship and exhibition sales
- venues and geo-adaptation
- crisis management