Cognella Academic Publishing
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making
$188.44
Independently Published
Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
Product Code:
9798847656412
ISBN13:
9798847656412
Condition:
New
$21.82
Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
$21.82
This book Includes:
- Important new coverage of intangible assets
- A rigorous and practical discussion of quantifying the value of information
- More detail on measuring brand equity
- A complete separate chapter on web, SEM, mobile, and "digital" metrics
- Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
- An up-to-date survey of free metrics available from Google and elsewhere
- Expanded coverage of methodologies for quantifying marketing ROI
| Author: Abde Hafid |
| Publisher: Independently Published |
| Publication Date: Aug 21, 2022 |
| Number of Pages: 80 pages |
| Binding: Paperback or Softback |
| ISBN-10: NA |
| ISBN-13: 9798847656412 |
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