Independently Published
Business Strategy Tools: The Boston - BCG Matrix
Product Code:
9798853709690
ISBN13:
9798853709690
Condition:
New
$21.82
Business Strategy Tools: The Boston - BCG Matrix
$21.82
The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.
| Author: Claudia Lane |
| Publisher: Independently Published |
| Publication Date: Jul 26, 2023 |
| Number of Pages: 156 pages |
| Binding: Paperback or Softback |
| ISBN-10: NA |
| ISBN-13: 9798853709690 |
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