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Product Marketing: Effective Go To Market Strategy

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Product Code: 9798869037985
ISBN13: 9798869037985
Condition: New
$15.99

Product Marketing: Effective Go To Market Strategy

$15.99
 

Welcome to Product Marketing: Effective Go-To-Market Strategy

The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.

Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.

This Book will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.

So Let's Do This! Sharpen your product strategy skills. See you on the inside!




Author: Book Option
Publisher: Book Option
Publication Date: Dec 03, 2023
Number of Pages: 256 pages
Binding: Paperback or Softback
ISBN-10: NA
ISBN-13: 9798869037985
 

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