Ignition: a digital business development framework

In an era where digital transformation is not just a trend but a necessity, "Ignition" emerges as an essential guide for redefining business development. This book is not just another text on digital marketing strategies; it is a comprehensive compilation of mindsets, methodologies, and practical techniques tested and refined through real-life business scenarios.

"Ignition" is perfectly tailored for startups at various stages, as well as established companies and corporates looking to infuse agility and innovation into their business models. What sets this book apart is its focus on the symbiotic relationship between marketing and sales, presented through a modern lens. It delves into the principles of Lean Startup, Agile methodologies (with a focus on Scrum), and the Objective and Key Results (OKRs) framework used by industry giants like Google.

This book demystifies digital marketing and sales, steering clear of buzzwords like "growth hacking" and instead providing a grounded, empirical approach to business development. With around 120 pages, "Ignition" offers a concise yet profound analysis of methods and practices essential for rapid business growth, especially in environments where traditional reference points are obsolete.

Author Angelo Casagrande, with a rich background in digital business development, brings his firsthand experience to the fore. Unlike many authors who only write about the digital arena, Casagrande has been in the trenches, making his insights and advice not only credible but also immediately applicable.

"Ignition" is more than just a book; it's a toolkit for the modern entrepreneur and business leader. It's for those who are ready to challenge conventional approaches and embrace a new, dynamic way of thinking and executing business strategies. If you're looking to navigate the complexities of the digital marketplace and propel your business to new heights, "Ignition" is your roadmap to success.

Get ready to turn the key and ignite your business's potential with this groundbreaking book.