The Heart of It: The Ten Pillars of Mindful Impact Investing

Do good to do well.

This phrase may be overused these days, but Rick Segal, the founder and leader of Rethink Capital Partners, is the ultimate example of its veracity. It is a rare thing to have the opportunity to learn from a person as successful and at the same time as socially impactful as Rick.

This book marries together two often-separate kingdoms: venture capital investors and entrepreneurs looking to improve the lives of even the most vulnerable.

Meet impact investing.

Meet one of its foremost leaders and practitioners.

As Rick says, "Do the wrong thing and there will be payback. Do the right thing and there will be payout."

In addition to exploring the ten core pillars Rick uses to guide his firm's operation and his investment decisions, this book also offers up the voices and key insights of several impact founders to illuminate how the entrepreneur/investor relationship should work at its most effective level: with partnership, respect, and all-in collaboration.

This is capitalism at its best, told from the perspective of a person who has made the one thing that matters most: an impact.