Lift: A business fable for teams and the people who lead them

How do we truly change and strengthen the culture of a team or organization?

When Scott, a young executive, is handed a dysfunctional team at a struggling aviation supply company, he turns to Ray, a mysterious and retired aviator for help. While restoring a vintage bi-plane together, Ray teaches Scott how to build effective, high-performance teams through routines, rituals, and reminders. Unlike most dry and complex business books, this inspiring fable isn't just about metrics or processes. It's about the heart of every business: its people. Prepare to take off and lift your team to the next level!

As a former professional quarterback, I know that leadership is everything, and this fable shows how to lift teams up whether on the gridiron or in business. It's a clutch read!"

- Vince Evans, former NFL Quarterback, CEO, Coffee Helmets

"Collaborating with Dallas Burnett has been transformative for our company, and the insights he shares in this business fable are invaluable!"

-Rodney Hinton, CEO, Palmetto Air and Water Balance, LLC, and pilot.

Dallas Burnett is an author, speaker, coach, host of the popular leadership podcast, "The Last 10%." He's also the creator and founder of the 1on1 app, a leadership coaching platform designed to improve team performance and enhance the development of individuals in organizations. Dallas resides in South Carolina with his wife and three daughters.