Wessex, Inc.

This book contains essays on data integrity.Data integrity is the most basic element of work in any scientific discipline.Nothing of lasting value in the hard sciences (physics, chemistry, biology,...

Capon's Marketing Framework 5th Edition is shortened version of Managing Marketing in the 21st Century, 5th Edition. Nonetheless, this book provides a solid framework for marketing students.Capon's...

This book examines all aspects of implementing a professionalconsultative sales organization. It can be read cover-to-cover for acomprehensive perspective, or chapter-by-chapter for a more...

This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options...

Economic Issues and Policy 8ed is an up-to-date textbook for economics, general education, and secondary education college students who wish to learn about the economics of today's issues including...

Essentials of Management is written for newcomers to the field ofmanagement and for experienced managers seeking updated informationand a review of the fundamentals. It is also written for the...

Customers Win, Suppliers Win: Lessons from One of IBM's Most Successful Strategic Account Managers by Noel Capon and Gus Maikish vividly draws account management best practices from IBM's up and down...

Managing Marketing in the 21st Century is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe...

"Procurement Confidential" acquaints readers with the roles of Sales, Procurement and Supply Chain in the corporate environment, and underscores the changes in culture, process, metrics and...

Strategic Management Communication for Leaders offers a uniqueapproach to business communication that highlights communicationas a practice that is applicable to all business situations, regardless...