XML Press

Increase qualified leads Generate industry buzz Drive people to your brand This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your...

In recent years, information architecture and user experience have become recognized fields with mature methodologies, What has been lacking in the world of content strategy has been attention to the...

When Bette Frick launched her freelance writing and editing business in 1990, not having completed formal business training meant she would make more than a few mistakes. But not applying MBA models...

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the...

DITA expert Eliot Kimber takes you inside the DITA XML standard, explaining the architecture and technology that make DITA unique. Volume 1 of his two-volume exploration of DITA starts with a...

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an...

The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all...

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture,...

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A...

MadCap Flare for Programmers shows how Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files and Flare...

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about...