Harper Business

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible,...

The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials)Author: Peter F. DruckerPublisher: Harper BusinessPublication Date:...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look...

A leading venture capitalist offers surprising revelations on who will be driving innovation in the years to come.Author: Scott HartleyPublisher: Harper BusinessPublication Date: Jun 05, 2018Number...

Author: Jack D. SchwagerPublisher: Harper BusinessPublication Date: Feb 01, 1994Number of Pages: 512 pagesLanguage: EnglishBinding: PaperbackISBN-10: 0887306675ISBN-13: 9780887306679

As clear, concise, and concrete as its subject, Patrick Riley?s The One?Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of...

Fully Updated! Covering crypto-currency and NFTs, Robinhood, GameStop, after-effects of COVID, and how climate change impacts investingAuthor: Andrew TobiasPublisher: Harper BusinessPublication Date:...

International bestselling author of The First 90 Days Michael D. Watkins presents an actionable new framework to help aspiring leaders learn to think strategically--a set of skills more necessary...

A guide to protecting your skill in a world filling with AI and robots--Author: Matt BeanePublisher: Harper BusinessPublication Date: Jun 11, 2024Number of Pages: NA pagesLanguage: EnglishBinding:...

Say good-bye to the adversarial samurai managerial principles of the last decade. A new philosophy is sweeping the business world, one that's more in tune with a global marketplace, where...

An updated and revised edition of the essential and enduring bestseller, incorporating the latest theories and topics taught at America's top business schools. In this new, fully revised and...

The Wall Street Journal Essential Guide To Management: Lasting Lessons From The Best Leadership Minds Of Our TimeAuthor: Alan MurrayPublisher: Harper BusinessPublication Date: Aug 10, 2010Number of...

Veuve Clicquot champagne epitomizes glamour, style, and luxury. In The Widow Clicquot, Tilar J. Mazzeo brings to life?for the first time?the fascinating woman behind the iconic yellow label:...

Think Big: Make It Happen In Business And LifeAuthor: Donald J. Trump, Bill ZankerPublisher: Harper BusinessPublication Date: Sep 30, 2008Number of Pages: 384 pagesLanguage: EnglishBinding:...

Every organization is composed of tribes?naturally occurring groups of between 20 and 150 people. Until now, only a few leaders could identify and develop their tribes, and those rare individuals...

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins? most memorable ideas that has been used across industries and...

Under New Management: How Leading Organizations Are Upending Business as UsualAuthor: David BurkusPublisher: Harper BusinessPublication Date: Jun 13, 2017Number of Pages: 256 pagesLanguage:...

Google's Executive Productivity Advisor offers insights on how to make the new way of work work for you, providing actionable steps to optimize your productivity, accomplish more, prevent burnout,...

A stunning and highly educational personal finance book aimed at everyone who has a financial advisor or has ever considered hiring one. This book will serve as your Rosetta Stone to interpreting...

The renowned global thought leader and Google's first Chief Innovation Evangelist introduces a forward-thinking mindstate that will help you navigate ambiguity and uncertainty with intention,...

Where Does the Money Go? Rev Ed: Your Guided Tour to the Federal Budget Crisis (Guided Tour of the Economy)Author: Scott BittlePublisher: Harper BusinessPublication Date: January 18, 2011Number of...

Who Says Elephants Can'T DanceAuthor: Louis V. GerstnerPublisher: Harper BusinessPublication Date: Dec 16, 2003Number of Pages: 304 pagesLanguage: EnglishBinding: PaperbackISBN-10: 0060523808ISBN-13:...